Introduction to Marketing:

 Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organisation,at same time,to achieve organisational goals.According to the American Marketing Association.

   Marketing is the activity,set of institutions,and processes for creating ,communicating,delivering and exchanging offerings that have value for customers,clients,partners,and society at large. 

   with this definition,it is important to realize that the customer can be an individual user,a company ,or several people who contribute to the purchasing decisions.The product can be a hard good,a service,or even an idea-anything that would provide some value to the person who provide some value to the person who provides an exchange.An exchange is most often thought of as money,but could also be a donation of time or effort,or even a specific action.a producer is often a company,but could be an individual or non profit organisation.