Promotion mix

 Promotion mix

Promotion mix is also called the marketing communications mix.communication is an important function in marketing,and constitutes one of the 4ps of marketing mix.ie,promotion,product,priceand place.it carries out the task of informing the target customers about the nature and type of products and services available,their unique features and benefits,uses ,prices and places they are available in.Marketing communications are pervasive in nature aimed at influencing the consumer behaviour in favour of acompanys product offerings.the marketing success of any product.

A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays.